Main Task - Rescearching The Market Place

The Source. This magazine is a popular hip hop magazine which has been going since 1988.It is the world's second longest running rap periodical, behind United Kingdom-based publication Hip Hop Connection. this magazine is quite specialo as it features soem of the best, well known rappers known to this day. The price of this magazine is a ' whopping' $4.99!!!! however, this doesnt just cover music like most magazines, it also covers:
Fashion Sports (Special events, leading teams, athletes, extreme sports and exclusive previews) Entertainment and Hollywood (Film festivals, TV season previews, parties, Culture (Insider’s look into the identities and phenomena driving our culture) Politics (Media Watch, interviews with community leaders to investigative reporting) Business (Investment, advice, independent labels, Power 30 packages and

fashion names and brands)

headlines and A-listers)

Demographic Stats

300,000 5

READERSHIP:

1,500,000

MEN:

58%

WOMEN:

42%

MEDIAN AGE:

28

MEDIAN HHI

: $41,384

AGE 18 – 44:

84.7%

MEN AGE 18 – 44:

50.3%

AFRICAN-AMERICAN:

60.2%

WHITE:

26.9%

ASIAN, AMERICAN INDIAN, OTHER:

17.3%

LATINO:

*Note: Total may equal more than 100% as respondents were allowed to select more than one

14%

Technology and Telecom (Web, mobile, gadgets and exclusive products)International (Hip-Hop worldwide and issues that affect the global culture) Reviews (Music, video games, books, Unsigned Hype, DVDs and live shows) Art (Top photographers, visual artists, innovative design and contemporary art)

Automotive (From electric cars to the latest models of choice)

Health (Tips on healthy eating and healthy living)

Travel (The best travel for the mogul and the budget-conscious)Legal (Behind Bars expose, re-entry and legal issues)

RATE BASE 2011:

READERS PER COPY:

All of these different sections are the reason why its been the best hip hop magazine for decades...

http://www.thesource.com/source_mediakit_6_13_11.pdf?thesource-prod=




This is an issue of the magazine called ' VIBE'.  Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. Like the magazine competitor above, this magazine also priced at $4.99.  On average, VIBE.com will get nearly 1.3 million viewers every month!! This figure alone says that this magazine is worth looking at, as they have so many viewers... The table below shows what type of audiecne this Vibe magazine gets. The reason why I have thrown this part of the magazine in is to show the audeince / viewers what type of attention The Vibe Magazine company gets. It shows that mostly black / african american people will buy this magazine, as they have a lot of the rap and hip hop history in it.



http://vibelifestylenetwork.com/VLN-Media-Kit-2011.pdf